Privacy Policy

Last Updated: 14th April 2023

At SimilarTracks, we are committed to protecting your privacy. This Privacy Policy outlines the types of information we collect from you, how we use that information, and the steps we take to safeguard it. This policy applies to the SimilarTracks website, owned and operated by Search Ventures Ltd, a company based in the United Kingdom.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We collect two types of information from our users: Personal Information and Non-Personal Information.

Personal Information

Personal Information is data that can be used to identify or contact a specific individual. We may collect your name and email address when you contact us or sign up for our newsletter. This information is only collected if you voluntarily provide it to us.

Non-Personal Information

Non-Personal Information is data that cannot be used to identify a specific individual. We collect Non-Personal Information about your interaction with our website, including your IP address, browser type, and pages visited. We use Google Analytics to collect and analyze this data, which helps us understand how users interact with our site and improve our services.

How We Use Your Information

We use the information we collect for the following purposes:

  • To improve and customize our website and services based on user preferences and feedback.
  • To respond to your inquiries and communicate with you.
  • To provide customer support and assistance.
  • To maintain the security and integrity of our website.

Cookies

SimilarTracks uses cookies to enhance your user experience. Cookies are small text files stored on your computer that help us remember your preferences and customize content based on your interests. You can choose to disable cookies in your browser settings, but doing so may affect the functionality and performance of our website.

Third-Party Services

We use Google Analytics to collect and analyze Non-Personal Information about your interaction with our website. Google Analytics may use cookies to track your activity on our site. To learn more about how Google Analytics collects and processes data, please visit https://www.google.com/policies/privacy/partners/.

We also use Google AdSense to display ads on our website. Google AdSense may use cookies and other tracking technologies to show you personalized advertisements based on your browsing history. You can opt-out of personalized ads by visiting https://adssettings.google.com.

Links to Other Websites

Our website may contain links to external websites that are not operated by us. We have no control over the content or privacy practices of these sites and are not responsible for their data handling. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

SimilarTracks does not knowingly collect Personal Information from children under the age of 13. If we become aware that we have collected Personal Information from a child under the age of 13, we will take steps to remove that information from our systems and delete it from our records.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes to the policy will be reflected on this page, and we encourage you to review it periodically to stay informed about our privacy practices. Your continued use of our website and services after any changes to the Privacy Policy constitutes your acceptance of the updated policy.

Data Protection

We take the security of your information seriously and implement industry-standard security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. While we strive to ensure the security of your information, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

As a user of our website, you have the right to access, correct, or delete any Personal Information we hold about you. You may also request that we restrict the processing of your Personal Information or object to its use. To exercise these rights or if you have any questions or concerns about our Privacy Policy, please contact us at [email address].

Contact Us

If you have any questions, concerns, or suggestions about our Privacy Policy, please do not hesitate to contact us at privacy[at]searchventures.uk. We value your feedback and are committed to protecting your privacy and providing a safe and enjoyable experience on our website.